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About Your Website...It's Not Personal
Are you treating your business website like it's your
personal website?
Do you:
-- display family pictures that are unrelated to your business?
-- link to all of your personal favorite websites?
--have cutesy graphics that appeal to you but don't relate to
your business?
--have cutesy "web tricks" just because you think they're "fun"
or "cool"?
--have "shout-outs" to friends and family?
There's nothing wrong with adding "personality" to your website.
But if you're like most small business owners, your website has
a job to do -- grow your business. Don't get in its way or spend
effort on things that don't help it achieve that goal! How does
your website grow your business? By solving your customers'
problems and getting them to trust you enough to give you their
time or money.
Trust and Credibility
Some websites need to be "fun" because that's what their target
audience is looking for. But every business website needs to be
professional--even fun ones. A professional image lends
credibility to everything you proclaim on your website. It's all
strangers have to go by.
How
to You Detect an Unprofessional Website?
By comparison to other websites that users do consider
professional. The more web savvy the user, the more they can
tell. What are the signs? Let me put the question back to you.
Have you ever seen an unprofessional-looking...
...business card?
...print ad?
...TV commercial?
...salesperson?
How could you tell? How much trust did you have in the business?
Were you motivated to give them your business?
Bottom Line
If you're seriously looking to grow your small business,
remember that your business website is not built for your
personal enjoyment. That's what personal websites are for. If
you're really not all that interested in making a profit, I
would (as would the IRS) classify your business as a
"hobby".
About the author:
Keita Del Valle is the owner of the Southern California web design
company, Crafty Pixel, which operates from the Inland Empire
city of Corona, CA. For more news, articles and information on
running a small business web site, including the Hollaback blog,
visit www.craftypixel.com.
Written by: Keita Del Valle
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