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AutoMart.com Releasing Instant Messaging Service!

(Norfolk, VA) February 2006 - AutoMart.com™ continually strives to make the relationship between car buyers and car dealers as cohesive as possible. In relation to these efforts, Auto Mart plans to release an instant messaging service exclusively for communication between dealers and consumers shopping for cars on their website, AutoMart.com, on February 6, 2006.

In an era of electronic messaging through the use of e-mail, handheld devices, and instant messaging, AutoMart.com plans to keep up to pace with the 'e-messaging' industry through the use of this new service. Instant Messaging (IM) has become such an online phenomenon and viable communication tool, that the use of this tool will greatly increase the level of contact between consumers and dealers, as well easing the vehicle shopping experience for the consumer.

'The all-new Instant Messaging service allows us to communicate in "real-time" with the customer. It gives us an edge that allows us to stay ahead of our competition,' said Vinny Maculaitis, Director of Marketing for Montrose Auto Group. 'In a span of 60 days, we were able to directly attribute 6 deals to the IM service offered on AutoMart.com; I am very pleased with the results. This is a must-have for any dealer looking to capitalize on their internet investment,' said Maculaitis.

Consumers will have the capability to IM a representative from specific dealerships in real

time. The technology also allows car buyers to converse online, visually and audibly, through this instant message program. The instant message program will be available on AutoMart.com's dealer search, vehicle search results, and vehicle detail pages, and will allow consumers to determine if the dealer spokesperson is in fact online and able to chat. This service provides anonymity, immediate response, and security with questions regarding the dealership, a specific vehicle, or a purchase.

AutoMart.com provides consumers a unique opportunity to search only ads from dealers, providing a sense of confidence in their search for a new vehicle. The continued success and increased growth allows AutoMart.com to give back to the consumers and show them how much they are appreciated. To preview this new feature go to: http://www.automart.com/dealerads/dlid-1208209.

About AutoMart.com AutoMart.com™ is the Internet's largest automotive website featuring new, used and certified pre-owned car listings exclusively from automobile dealers. With a database of over one million cars for sale, AutoMart.com showcases listings provided by Auto Mart® Magazine, Harmon Autos, Auto Deals, Truck Mart, Auto Mercado and Diablo Dealer. AutoMart.com is owned and operated by United Advertising Media and Trader Electronic Media, both divisions of Trader Publishing Company.

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Written by: Sandeep Gill

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